Find your influencers through audience affinity
Finding the most relevant and efficient influencers for your dating app, your beauty products, or your video game isn't simple:
- The most popular ones have a generalist audience, too wide for your target.
- The ones specialized on your product segment are often too small to have a meaningful impact.
- Or their type of video (i.e. tutorial, parody..) may not be compatible with your message.
Find the most relevant influencers for your target audience, or the experts on your topics
Influencers expert on your topics can create well-informed content on your product, but often have a small reach
Influencers relevant to your audiences can have a wider reach, but they can be comedians, entertainers, geeks….product users, but maybe not experts