Find your influencers through audience affinity
Finding the most relevant and efficient influencers for your dating app, your beauty products, or your video game isn't simple:
- The most popular ones have a generalist audience, too wide for your target.
- The ones specialized on your product segment are often too small to have a meaningful impact.
- Or their type of video (i.e. tutorial, parody..) may not be compatible with your message.
Dragon Mania use case
How multiply reach by 4 and conversions by 5 thanks to a big data influencer campaign ?
Find the most relevant influencers for your target audience, or the experts on your topics
Influencers expert on your topics can create well-informed content on your product, but often have a small reach
Influencers relevant to your audiences can have a wider reach, but they can be comedians, entertainers, geeks….product users, but maybe not experts