The YouTube channel focuses on providing exclusive behind-the-scenes access to the making of popular music videos, primarily by bands Little Big and The Hatters. Viewers gain insight into various aspects of production, including concept development, prop usage, character design, interviews with cast and crew members, and more. Additionally, the channel occasionally features interviews with notable figures in the Russian music industry.

Ееее бой! Я Маша Францевич, визажист, back mc группы TATARKA, и ты на моём канале! Здесь я крашу Смелую, показываю закулисье съёмок крупных проектов и пытаюсь в лайфстайл :) Оставайся со мной, будем дружить!)