Discover a delightful blend of culinary adventures, charming animations, and inspiring tales centered around the renowned fast-food chain, McDonald's Taiwan. The channel showcases collaborations with popular artists, exclusive performances, educational segments revealing secrets behind virtual productions, and interactive challenges promoting kindness and unity.

i'm lovin' it是麥當勞的全新精神，這是一種盡興表現自己，享受生活其中的態度，從現在起只要誰說 i'm lovin' it，就表示他正熱愛、並享受此刻。