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This YouTube channel primarily focuses on showcasing South Asian music, predominantly Indian songs, including Bollywood tracks, Indi-pop hits, and contemporary compositions. Featuring official music videos, lyric videos, lyricals, and song covers, the platform caters to fans eager to engage with vibrant visuals and lyrics alike. Expect a rich tapestry of diverse musical styles, languages, and cultural influences.

VYRL Originals is Universal Music India’s latest music property created to promote non-film music. The sound is in line with contemporary Bollywood music with great production values, albeit without the canvas of a film.