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How to identify brands campaigns and their volume on YouTube
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Can I find brands with active channels on YouTube ?
Brands on YouTube search tool helps you identify brand channels on YouTube: the search is limited to Brands – as opposed to YouTuber – channels. There are close to 20 000 brand channels on YouTube and the list is updated on a daily basis. Brands are divided in over 20 industry groups to facilitate identification.
The tool allows you to focus on brand channels function of performance KPIs – views, subscribers, watchtime, etc –, or filtered by interests – topics, keywords, categories -, industry, or audience KPIs like demographics. You can thus easily find the really active channels on a given country, in an industry, either for benchmarking or contacting.
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Which brands are investing on sponsored videos on YouTube? Which YouTubers have they hired ?
Beyond paid media, brands frequently use sponsored influencer videos as a means to get their message through by creating native content, posted either on the brand’s YouTube channel or on the influencer’s.
The sponsored videos tool detects sponsored videos both on influencers’ channels, as well as on brands channels. You can filter results per country, category, channel groups –your competitor groups, for example-, number of views, number of subs per channel, upload date, etc., in order to find most popular sponsored videos, most recent...
In order to find sponsored videos from specific brands, the most efficient is to type in the keyword field the name of the brand, and to check all sponsored videos: sometimes, the influencer video has been sponsored or is affiliated to several brands, so the same video may appear several times.
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What are your competitors’ ad sponsored videos investments on YouTube ?
Wizdeo Analytics allows you to detect & track paid media views, and sponsored videos created by your competitors.
Paid views per brand: estimated paid views for each brand channel per quarter and this detects top advertisers on YouTube. You can filter the list of advertisers per category, country, language, topic, year to have a more targeted search.
By clicking on one brand in the list, you will get the full detail of estimated paid views for each video campaign of the advertiser.
Statistics on paid views are estimates and only take into account paid views made through trueview format (not reserved ads).Paid views per video: estimated paid views for each video of any channel, with details on start/end date of each paid view campaign. Gives you the highest volume campaigns on any channel.
You can benchmark paid views on any two -or more- specific videos with the video ad campaign comparison tool, or any two specific brand channels with the paid media comparison per brand tool.