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Why is it called Mercedes?

Published on Sat, Sep 7th 2024 Education Rectangular HD

Mercedes CEO Ola Kallenius tells why the company is called Mercedes.

The name "Mercedes" comes from a young girl named Mercedes Jellinek, the daughter of Emil Jellinek, a wealthy businessman and automobile enthusiast. In the early 1900s, Jellinek was heavily involved with the German car company Daimler-Motoren-Gesellschaft (DMG), which was producing cars under the Daimler name.

Emil Jellinek was passionate about cars and even raced them, and he ordered a series of vehicles from DMG with custom specifications. He insisted that these cars be marketed under the name "Mercedes," after his daughter, as he believed it would give them a more elegant, exotic, and feminine image that would appeal to wealthy buyers.

The "Mercedes" name became so popular and synonymous with high-performance, luxury vehicles that DMG officially adopted it as their brand name in 1902. Later, the company would merge with Benz & Cie, forming what we now know as Mercedes-Benz.

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