La chaîne YouTube se concentre essentiellement sur l'industrie cinématographique indienne, mettant en vedette des bandes-annonces officielles, des teasers, des scènes supprimées, des interviews et des contenus exclusifs derrière la scène de divers films. Elle couvre un large éventail de genres, notamment l'action, la comédie, le drame, la romance et le suspense, avec des stars éminentes telles que Shah Rukh Khan, Nayanthara, Vijay Sethupathi, Deepika Padukone et Anirudh. De temps en temps, la chaîne partage également des films hindis anciens.

Founded in 2002 as a film production house, Red Chillies Entertainments Pvt Ltd has branched itself into other spheres of production, starting from setting up a path breaking Special Effects studio, VFX, which brought Hollywood’s slick sophistication to Indian cinema.

Red Chillies Entertainments has witnessed success in several genres, from huge blockbusters like ‘Raees’ 'Dilwale' ‘Chennai Express’, ‘Ra.One’, ‘Happy New Year', ‘Om Shanti Om’, ‘Main Hoon Na’, ‘Chalte Chalte', ‘Asoka’ - To critically acclaimed films like 'Dear Zindagi' 'Billu', 'Phir Bhi Dil Hai Hindustani'. In 2005 'Paheli' was India's official entry to the Oscars. Since its inception, the movies produced by Red Chillies have also won several popular and critical awards and recently produced movies are Badla, Kaamyaab, Bob Biswas, Love Hostel, Darlings. The forthcoming films are Bhakshak, Jawan & Dunki.