With a brand promise of ‘101% Shuddh Bollywood’, Zee Bollywood will showcase passionately curated Masala Bollywood movies, firmly establishing its position as a one stop destination for wholesome masala entertainers. The channel focuses on a diverse set of desi at heart viewers who seek a rich experience and live life to the fullest. Zee Bollywood has curated an exciting roster of over 600 exclusive masalon se koot koot ke bhari filmein that are not only highly entertaining but also celebrate the larger than life colourful vibrant cinema.