The channel is about exploring various aspects of fashion, beauty, and lifestyle, with a focus on debunking myths, exposing scams, and providing practical advice. The audience can expect to find videos on topics such as skincare, shopping, personal style, and the history and marketing tactics of the fashion and beauty industries. The channel also features experiments, challenges, and interviews with experts, providing a comprehensive look into the world of fashion and beauty. Additionally, the channel offers insights into the current state of the global economy and technology, as well as the impact of social media on these industries.

Hello Internet! Welcome to STYLE THEORY, where beauty is a science. Suit up and come along as we answer fashion’s most important questions: Is your makeup poisonous? Could a high heel actually kill someone? And how do the Hulk’s pants even stay on? Our closet is FULL of theories, so prepare to explore the world of style, trends, and fashion in a whole new way! Subscribe, because the best way to look is smart.

For even more theories, check out our other channels: Game Theory, Film Theory, and Food Theory!

We have a strict policy on image use for our videos, which includes only using images licensed for reuse. If we use fanart we try to find a proper source to credit the artist, though things slip through. If you think we have used your art without your permission, let us know on the Game Theorist subreddit.