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The channel is hosted by AaliyahJay, a beauty influencer who shares her daily life, makeup tutorials, and product reviews. Viewers can expect a variety of content, including vlogs showcasing her life in New York City, makeup tips and tricks for black girls, and discussions about self-care, mental health, and personal growth. The channel also features travel vlogs, lifestyle content, and updates on AaliyahJay's entrepreneurial ventures, such as her jewelry brand, Karen and Rita. The audience can look forward to a mix of informative, entertaining, and relatable content, delivered in a friendly and engaging manner.

I'm not into fashion, Fashion is into me....
INSTAGRAM: @AaliyahJay
Twitter.com/AaliyahJay