The YouTube channel covers the rapidly evolving landscape of gaming, consoles, and technology, focusing heavily on Xbox and its competitors. Regularly reporting on industry developments, exclusive releases, partnerships, acquisitions, and technological innovations, it engages viewers interested in staying informed about the competitive markets of Microsoft, Sony, Nintendo, and others. Themed analyses delve into the strategic positioning of major players, emerging trends, and future possibilities.

Brad Sams has more than a decade of writing and publishing experience under his belt including helping to establish new and seasoned publications From breaking news about upcoming Microsoft products to telling the story of how a billion dollar brand was birthed in his book, Beneath a Surface, Brad is a well-rounded journalist who has established himself as a trusted name in the industry.