The channel is dedicated to the hip-hop artist Yo Gotti, primarily showcasing his music, including official lyric videos, audio releases, and music videos. Viewers can expect to see a wide range of Yo Gotti's work, from his solo tracks to collaborations with other artists, as well as occasional behind-the-scenes footage, tour diaries, and promotional content for his albums and singles. The channel caters to fans of Yo Gotti and hip-hop music, providing them with an opportunity to stay updated on his latest releases and get a glimpse into his creative process.

Insight, integrity and influence. Yo Gotti has become one of hip-hop's most respected street griots just by doing what he's always done; speaking the truth on his records and being relentless with serving his product. This fall he commences a brand new business venture with the release of his CMG/Epic records debut I Am.
"I Am is an adlib I started using a few years ago," the Memphis magnate began to explain. "It fits perfectly. I am real, I am a hustler, I am the streets, I am a business man, I am a father, I am a brother, I am success."