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The channel is about the Finnish music scene, particularly focusing on the UMK (Uuden Musiikin Kilpailu) competition. It showcases live performances, behind-the-scenes looks at the creative process, and candid reactions from artists participating in UMK. The audience can expect to see a diverse range of Finnish musicians, from established acts to emerging talents, as they compete for the chance to represent Finland in the Eurovision Song Contest. The channel also features interviews, music videos, and entertaining game shows that provide insights into the artists' personalities, songwriting techniques, and the unique elements that make each song stand out.

UMK24 is finally here! The Competition for New Music (UMK) is seeking the best new Finnish song and performer. UMK24-show will be broadcast live on Finnish television and Yle Areena (with English commentary) on Saturday, February 10th at 9 PM (Finnish time).

The winner of the competition represents Finland in the Eurovision Song Contest in Malmö, Sweden in May 7–11, 2024.

Uuden Musiikin Kilpailu – One Song Wins Hundred Million Listeners! 🎶 💜

yle.fi/UMK

#UMK24 #UMK #eurovision2023 #esc2024 #yle