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This YouTube channel primarily revolves around the Indian film industry, featuring trailers, teasers, bloopers, behind-the-scenes footage, and interviews related to movies produced by Nadiadwala Grandson Entertainment. Covering genres ranging from action and romance to comedy and drama, the channel targets fans of Bollywood cinema and aims to provide updates on the latest releases.

Nadiadwala Grandson Entertainment (NGE) is known for its family entertaining blockbuster films like Kick, Judwaa2, Judwaa, the Housefull franchise, 2 States, Baaghi and Dishoom. The production house owned by Sajid Nadiadwala has also delivered films like Highway, Tamasha, Heropanti, Heyy Babyy, Mujhse Shaadi Karogi, Har Dil Jo Pyar Karega, Jeet and many more.

A writer, producer and director, Sajid Nadiadwala is currently among the top three independent producers in Bollywood, and his films are known for their extremely high scale production values. Sajid Nadiadwala is a third generation film-maker who continues his family's legacy which traces its foundation to celebrating over 60 years in the Hindi film industry.

The family boasts of stalwarts like Abdul Karim Nadiadwala and Suleman Nadiadwala, who have between them produced over 200 films from as early as 1955. Sajid Nadiadwala's grandfather Abdul Karim Nadiadwala successfully produced classic hits like 'Inspector' & 'Taj Mahal'