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The Manufactured Authenticity of Brett Cooper

Published on Sat, Jun 8th 2024 Entertainment Rectangular HD

A lot of people dismiss Brett Cooper as a female Ben Shapiro, and while there's a tiny bit of truth in that, I think there's a larger story here about how these right wing media figures take shape, and what it says about our desire for authenticity.

This video is really just a brief exploration of the idea, and some reflecting on how operating in this YouTube space incentivizes the performance of authenticity for financial gain. Something sadly not unique to being a political talking head.

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Thumbnail concept by https://fluttr.me

@MamaDoctorJones video
https://www.youtube.com/watch?v=Bg4Cg9GmoZg
@itsgabibelle video
https://www.youtube.com/watch?v=1OWycGfuAB0

Sources
https://www.merriam-webster.com/wordplay/word-of-the-year
https://foreignpolicy.com/2020/05/02/hard-times-dont-make-strong-soldiers-warrior-myth/
https://www.foxnews.com/us/unc-fraternity-brothers-defend-reinstated-american-flag-campus-mob-replaced-palestinian-flag
https://www.foxnews.com/us/unc-student-who-defended-american-flag-campus-mob-honored-give-back-nation
https://www.intechopen.com/chapters/1153494
https://bubblegumclub.co.za/music/industry-plants-and-what-they-mean/
https://www.loudandquiet.com/short/just-what-is-an-industry-plant-anyway/
https://www.vanityfair.com/news/2018/12/how-hollywood-invented-ben-shapiro
https://consumerist.com/2011/06/snapple-tells-me-why-snapple-apple-juice-drink-has-no-apple-in-ingredients-list.html
https://www.psychologytoday.com/ca/blog/startup-your-life/201809/identity-in-the-age-social-media