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The CUPRA design is created to reveal emotions.
Published on Tue, Feb 20th 2024 Autos & Vehicles Rectangular HD
Developing a strong product line plays an important role in the Volkswagen Group's strategy. We want to get closer to our customers, and the CUPRA Tavascan design represents the strong connection between thoughtful design and people's feelings. As Francesca Sangalli, Head of Color and Finish Concept and Strategy at CUPRA, said: "The sophistication is given by the sensuality of the treatment of the surfaces. And the soft materials together with this sophisticated, graphical treatment are really playing a big role in that."
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