La chaîne YouTube porte sur la analyse sociopolitique axée sur le Bangladesh et ses relations avec d'autres pays. Les sujets varient de la gouvernance locale, des liens diplomatiques, de la culture consumériste, et des appels vers les mouvements nationalistes, souvent incluant des comparaisons et contradictions avec l'Inde. La couverture inclut des sujets controversés, des analyses critiques d'autorités, et des demandes à la participation du publique.

Pinaki Bhattacharya, a Paris-based Bangladeshi and trained physician, is an influential blogger and social activist. In his younger years, he was part of the Leftist student movement. With 19 books to his name on Bangladesh’s political history, society, and human rights, he's become a prominent online figure. Over 1.2 million people follow his Youtube channel, and he's also active on Facebook and Twitter. His insights on Bangladesh's socio-political landscape, and broader human rights concerns in the region are widely read by students, activists, and the general public.

Professionally, Pinaki has worked as a business executive in multinational and local Bangladeshi firms. An MBA graduate from Sorbonne Business School in Paris, he's now pursuing a PhD in sustainability. He's also a marketing professional at a renowned French multinational, one of the top Fortune 500 companies.