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Why Parle G is Still Sold For Rs.5 ? | Aditya Saini | Hindi

Ajouté le sam. 29 janv. 2022 Éducation Rectangular HD

Dark Truth Of Parle G Biscuits 🔥 | Why Parle G is Still Sold For Rs.5 ? | Business Case Study |

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Video Introduction:
Parle G is one of the most interesting biscuit brands in India now existed for more than 80 years. Parle G is the signature product of Parle Industries ltd. but interestingly Parle G is the least revenue contributing still Parle decides not to discontinue it. Parle G biscuits have been sold for Rs.5 for the past 25 years despite inflation and various economic downturns in the country, the question is why Parle G biscuits are still sold for just 5 Rs. why haven't they increased their prices? The revenue of Parle Industries Ltd stood at Rs.5000 crores in 2015 which in the year 2021 became a whopping 13,000 crores. This video highlights various business and marketing strategies implemented by Parle Industries to build iconic brands like Parle G, HidenSeek, Monaco, Mangobite, etc and how did Parle Industries Ltd. manage to grow the company without increasing the prices of Parle G glucose biscuits. This video is a complete business case study on Parle G highlighting various strategies used by the business to defeat big competitors like Britania and ITC in the biscuit market. The video also highlights various powerful business lessons which one can learn and implement in their own business.
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Title Contents:
00:00 - Introduction To Parle G Business Case Study
00:30 - History of Parle Industries Ltd & Parle G
01:29 - How did Parle G Become A Brand?
02:07 - 1st Business Strategy of Parle G
03:30 - 2nd Business Strategy of Parle G
04:10 - 3rd Business Strategy of Parle G
06:07 - 4th Business Strategy of Parle G
06:56 - Business Lessons From Parle G Business Case Study
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